Life Coaching in the Media
The New York Times
"When the Work Path Turns, Can a Guide Help? Coaches are part cheerleader, part guidance counselor and part
sounding board. They can help clients clarify their goals, hone their talents and develop job-search and interview skills.
People are coming to coaches for very practical, pragmatic reasons. The client has to feel the coach understands the
world they live in; there needs to be good chemistry and good communication."

Women Outpace Men as Entrepreneurs
Ten percent of women surveyed by the National Association for the Self-Employed (NASE) said they started their own
business in 2003, compared with 5.1 percent of men. The poll reports that more women are turning to self-employment
in pursuit of more flexibility and control of their schedules, greater independence and better work-life balance. And, more
than 25 percent of women surveyed say they would not consider closing their businesses even if another desirable job
came their way, compared with 17 percent of men.

USA Today
“The profession is growing extremely fast, by about 200 a month. Unlike consultants, coaches are not experts in the
business and are not hired to give advice about the day-to-day operations of the company. They are trained listeners
who help with goals and personal problems."

Newsweek
"Coaches are part therapist, part consultant and they sure know how to succeed in business."

Seattle Post Intelligencer
"What having a personal trainer is to your body, having a coach can be to your mind..."

Common Boundary
"Coaching a new profession is developing to provide support, training and tools to help people grow in their personal,
work, social and spiritual lives."

Denver Post
"They call themselves coaches and they're a new breed of career counselors multiplying nationwide, promising to help
unblock barriers to success, and make you happier, better person, to boot."

San Jose Mercury News
"Coaches offer a unique combination of business know-how and a kind ear."

Sunday Oregonian
"Progressive managers and consultants have long made coaching part of their jobs, helping employees improve their
work habits and interpersonal skills. But in recent years, coaching has emerged as a distinct occupation and source of
help in the workplace."

Federal Times
People in corporate leadership positions often turn to coaches to pinpoint strengths and weaknesses and enhance
management skills. But the Environmental Protection Agency (EPA) uses coaching as a way to prepare high-ranking
managers for the next level in leadership under EPA's Senior Executive Service (SES) program. The training scheme
currently involves 51 managers and is based on a guide that identifies required skills and suggest ways to acquire
them, such as coaching. Margaret Porter, senior faculty and coaching representative at the Federal Executive Institute,
also believes coaching is valuable for preparing others before they enter an executive position. At a recent meeting of
Training Officers Conference, Porter recalled how she benefited from coaching herself as a counsel for the Food and
Drug Administration. She says her coach gave her particular functions to complete that helped her boost her
management skills with her staff, would have person-to-person talks with her about areas to develop, and would
discuss Porter's job worries such as differences with colleagues and heavy work burdens. Porter notes the distinction
between coaching and mentoring--coaching is continual, private, and person-to-person, and tries to enhance a
person's strong points and fix deficiencies. Mentoring conveys corporate know-how, offers the benefits of counsel and
familiarity with a company, and seeks to widen a person's set of contacts.

Orlando Sentinel
"Just as a personal trainer helps build up your muscles, a business coach may strengthen your performance on the
job."

Los Angeles Times
"Many independent business owners seek out coaches to keep them stay on track as they build their business.'

Detroit free Press
"I'd bet the return on a coaching clients investment could be substantial."

CNN
"Once used to bolster troubled staffers, coaching now is part of the standard leadership development training for elite
executives and talented up-and-comers at IBM, Motorola, J.P. Morgan, Chase, and Hewlett Packard. These companies
are discreetly giving their best prospects what star athletes have long had: a trusted adviser to help reach their goals."

Investor's Business Daily (Gary Stern)
"Across corporate America, coaching sessions at many companies have become as routine for executives as budget
forecasts and quota meetings."

Washington Post (Amy Joyce)
"In the next few years, coaching will become the norm in the business world."

The Ivy Business Journal
"Executives and HR managers know coaching is the most potent tool for inducing positive personal change, ensuring
better-than-average odds of success and making the change stick for the long term."

Fortune Magazine
"The hottest thing in management is the executive coach...Coaches are everywhere these days...Corporate coaches are
in such demand that they can charge from $600 to $2,000 a month for three or four 30- to 60-minute phone
conversations."

London Evening Standard
"The number of executives hiring personal coaches is rocketing as more and more professionals turn to outside help
for advice in how to manage their day, dollars, employees, develop better leadership skills and maximize effectiveness."

Training & Development
"Most leaders like executive coaching because: they receive direct one-on-one assistance from someone they respect;
they don't have to leave their offices; it fits their timeframes and schedules; they can see fast results, if they're dedicated."

Organizational Dynamics
"Coaching can be an effective means of improving business results while also contributing to executive development.
Good coaching affords 'protean learning' for executives, resulting in greater self knowledge, new perspectives, improved
performance and greater adaptability."

Fortune Magazine
"What exactly is a coach? Part personal consultant, part sounding board, part manager. Yes, manager. Remember
him? That person whose job used to be to advise, motivate, and train - but whose nose is now mostly stuck in e-mail?
For a surprising number of people, it is now the coach - not the boss - who pushes them to hire, to fire, to fine-tune a
sales pitch, to stretch."

Harvard Business Review
"The goal of coaching is the goal of good management - to make the most of an organization's valuable resources."

Fast Company
"Executive coaches are not for the meek. They're for people who value unambiguous feedback. All coaches have one
thing in common, it's that they're ruthlessly results-oriented."

Fortune Magazine
"'Even modest improvements can justify hiring a coach,' says Jerome Abarbanel, Vice President of Executive Resources
for Citibank: 'An investment of $30,000 or so in an executive who has responsibility for tens of millions of dollars is a
rounding error. Coaching is a success if one subordinate who was too intimidated to speak before comes up with a
good idea.'"

Wayne Calloway, Chairman of Pepsico Inc.
"I'll bet most of the companies that are in life-or-death battles got into that kind of trouble because they didn't pay enough
attention to developing their leaders."

C2M: Consulting to Management
"The leaders of organizations such as Alcoa, American Red Cross, AT&T, Ford, Northwestern Mutual Life, 3M, UPS,
American Standard, the federal governments of the United States and Canada are convinced that coaching works to
develop people and increase productivity."

CIO Magazine
"Justin Yaros, CIO at Los Angeles-based 20th Century Fox, took this advice a step further: He hired an executive coach
when he first became CIO. He says the coach gave him useful advice on how to handle the job of CIO and how to
develop a leadership agenda. He found it so helpful that he hired her to coach some of his direct reports as part of an
overall leadership development program."

John Russell, Managing Director, Harley-Davidson Europe Ltd.
"I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously
hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable,"

Fortune Magazine
"Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an
average return of more than $100,000, or about six times what the coaching had cost their companies."

Bob Nardelli, CEO, Home Depot
"I absolutely believe that people, unless coached, never reach their maximum capabilities"
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